This  last week and indeed over the last weekend has been the post event  "slog" of sorting out a day's worth of footage and photographic stock  from one of the South East UK  Classic Motorsport Events : The revived Crystal Palace Sprint on May 27th.  Now although this is the normal post event  photographic archive grind  and grind it is,  the recent article   in the Times by Candida Crewe on Monday 4th caught my eye and indeed synchronises with my own thinking and thoughts for the future.  Particularly with my "not normal" alter ego "  RW The Photographer  " and also in my other more normal world of digital media and technology.  

Candida asserts " My beef is the unprecedented number of photographs, the sheer volume of which render so many meaningless. Correction: not the volume itself so much as the impossibility of any of us managing to keep up with that volume."  and " Facebook  seems to mop up every indifferent splurge and splatter without any recourse to bleach or the delete button.  Get it all up and out, then you’ll feel better, seems to be the prevailing view. Whatever you’re doing, eating a sandwich, pulling a face with a mate, blinking, farting . . . it doesn’t matter, just get it out there for everyone to see, and not give a toss."

To true, so is it the lack of  "engaging narrative" which is really staring us in all in the face as photographers and where most are to be laid bare. Just look at the wailing and howling which takes place at EPUK  about surviving the image Tsunami  from Jo public  as a professional photographer.  

So this is the critical thing : I have been asking my Alter Ego  < earnest snapperatzi >  and more importantly,  my normal Ego < old publisher head > some serious questions on this;   I have long held a view  that this has been the critical stumbling block of many of my peers in the Content and eLearning development world, in that the majority of the run of the mill published content  is still hidebound  and lacks engaging narrative.

OK,  some photographers, myself included,  take shelter from the Tsunami  on the focussing on the "THE  PRINT"  or switch to the " THE BOOK "  via BLURB , but these are old publishing paradigms which as a originator are just another dusty highway along which many have journeyed and perished.

In truth, my two digital worlds collided last week, with Candida's article has pushing  me past a tipping point.  The real story is that my old world of learning publishing  is waking up to the digital tsunami and recently my old work colleague, Kevin Johnson, from Boulder Colorado, VP at  http://www.inthetelling.com @  said so why  aren't you sing the our new tablet platform of  " Transmedia "  and following up on his news a new road suddenly appears.  My good friend David Worlock  , was equally surprised when he saw the capability of  the " in the telling"  software and services

So new roads beckon to journey down and they are not the dusty highways of the past.   I now really have no excuse , I must  "do the work" <  don't talk about it , go do-it , get on the road >  and get my Alter EGO writing engaging transmedia narrative and use my photographs to tell the stories I know.  It's the prospect of a lean, easy to use  cloud based service from " In the Telling"  < link http://www.inthetelling.com > which means I can reach a new audiences and for the first time in a long while move to produce engaging transmedia materials.

It's also the real challenge for all those " professional authors " of eNumbing educational nonsense to get their act together so we can trigger the " learning transformation"  we have been talking about for so many years.